I've always been able to see right into a person.

Not the polished surface they present, but what's underneath: the stuff they've buried so deep they've almost convinced themselves it doesn't exist.

I love the darkness because that's where people actually live. Not in their rehearsed answers or acceptable opinions, but in the place where they keep their secrets stored away, labelled in a language only they know.

I speak that language too. They just don't know it yet.

So I let them talk whilst I watch their bodies betray them. The twitch of a mouth contradicting the words coming out of it. The fingers drumming morse code confessions on tabletops. Bodies are terrible liars. I've learned to read the silences between heartbeats, the stories written in the clench of a jaw, the truth someone swallows before they speak.

They confess everything without saying a word. Their darkness bleeds through the cracks in their composure, and I don't look away. The light is where people perform. The dark is where they finally stop pretending, and that's where real transformation begins.

Pattern recognition as survival

I didn't become a transformation coach because I read books about it. I became one because I've lived every version of it.

By 25, I'd survived an attempt on my life by a boyfriend, been married, divorced, and come out as queer. I'd launched my first business at 24 with zero knowledge, rebuilt my entire understanding of love and partnership, and learned the hard way what happens when you let other people define your worth.

I've run businesses with teams, navigated the specific challenges of leadership whilst questioning everything about my identity, and made the decision to shut down a successful business during COVID to rebuild from scratch. I've been the one managing staff dynamics whilst my own life was falling apart. I've been the leader who had to fire people, restructure operations, and make decisions affecting others' livelihoods whilst barely holding my own together.

I've navigated the death of people I loved, the end of friendships that weren't actually friendships, and family dynamics that required me to choose my peace over their comfort. I've been the woman paying off someone else's debt, shrinking myself to fit someone else's vision of who I should be, and performing a life that looked perfect whilst quietly falling apart inside.

Pattern recognition wasn't something I studied. It's how I survived. When your safety depends on reading what's unsaid, when your survival requires predicting what's coming before it arrives, you develop a capacity most people never need. I've spent 14 years honing what I now know is my gift: the ability to see what's governing someone's reality before they've found words for it themselves.

The life I've built

I'm married to a woman. We have a four-year-old who exists because we refused to give up: nearly six years of IVF, getting pregnant on our very last embryo. I understand the particular exhaustion of wanting something desperately whilst trying to stay hopeful through repeated disappointment. I know what it's like to build a family outside the traditional template, to navigate the complexity of queer parenthood, and to consciously build a life that looks nothing like what I was taught to want.

I'm also diagnosed OCD, ADHD, and PMDD, so I know what it's like to build a successful practice, sustain a marriage, and raise a child whilst your brain works differently. I've learned to work with my neurodivergence rather than against it, and I understand the specific challenges of maintaining relationships and running a business when your brain demands different structures than what's considered "normal."

The work I do now

I studied psychology before realising I didn't want to work in traditional mental health. I got my coaching certification, ran another successful business that I chose to shut down during COVID to go all-in on this solo practice: working with individuals, couples, and organisations ready to do the real work of transformation.

Every pattern I help people break? I've lived it, survived it, and figured out how to actually change it.

When I sit across from someone who looks like they have it all together but feels like they're drowning, I don't just understand. I remember. The perfectionism that's actually control. The relationships that drain instead of feed. The success that feels hollow because it's built on everyone else's expectations. The specific terror of realising the life you've built doesn't fit who you're becoming.

Why the snake 🐍 & the peacock 🦚

You might be wondering about the snake and peacock imagery throughout this site. It's deliberate.

The Snake: Snakes shed their skin when it no longer serves them, when it's become too tight, dead, unable to support their growth. They don't do it gradually or politely. They create a rupture point, split the old skin open, and leave it behind entirely. That's the work. Not gentle renovation. Not small improvements. A break that allows something new to emerge.

The Peacock: Peacocks display their full plumage unapologetically: vivid, visible, impossible to ignore. They don't hide what they are or dim themselves to make others comfortable. They exist loudly and authentically. That's what happens after the shed. You build something true, something visible, something you consciously chose rather than inherited.

Most people spend years trying to fix dead skin instead of recognising it's time to shed it completely. Or they shed it but then stay small, afraid to actually be seen in their new form.

I help you see what's already dead, create the conditions for it to split open, and build what comes next: bold, visible, and unapologetically yours.

The truth

This work exists because it needs to. Because people are stuck in patterns they can't see, relationships that are slowly dying, and businesses structured in ways that prevent the very outcomes they're designed to achieve.

Most people are trying to solve the wrong problem because they're addressing symptoms, not the system creating them. They're working harder, communicating better, implementing new strategies, all whilst the invisible pattern beneath continues to govern everything.

I do this work because I can see what others can't. I can spot the hidden patterns, name what's dead or dying with precision, and help you build the conditions for something new to take root.

I'm not here to validate what's not working or offer small improvements. I'm here to show you what you've been avoiding, then help you consciously redesign how things actually work.

And I know you can handle more truth, more change, and more of your own power than anyone has ever given you credit for.